U.S. Market for Women's Intimate Apparel

Chapter 1 Executive Summary

• Scope and Methodology
• Market in Perspective
• Women's Intimate Apparel Weathering the Storm
  • U.S. Companies in the Market
  • Slow and Steady Growth After Poor 2008
• Factors Influencing the Market
  • Luxury Segment Has Grown, But Faces Slowdown
  • Economy, Housing, Oil Prices and Inflation are a Drag
  • Online Sales Grow Despite a Struggling Economy
  • Internet is Used for Purchasing and Research
  • Continuing Retail Consolidation
  • Innerwear as Outerwear
  • Innerwear for Teens a Growing Sector
  • Growth in Sexy Lingerie and Adult Novelties
  • Plus-Size Lingerie Still Going Strong
  • Intimate Apparel for Maternity, Mastectomy
  • Sustainable Undies Part of an Environmentally Friendly Movement
• The Competitive Situation: War on Victoria's Secret
  • Limited Brands/Victoria's Secret: Sales Down at Retailing Giant
  • Maidenform: Sales of $417 Million in Everyday Undies
  • Hanesbrands: Net Sales of $4.5 Billion in 2007
  • Warnaco: Net Revenues Approach $1.9 Billion in 2007
  • Fruit of the Loom: Net Revenues Nearly $1 Billion in 2007
• Manufacturing, Distribution and Retail
  • Apparel Industry Is Concentrated
  • Continuing Trend Toward Overseas Manufacturing
  • Globalization of Apparel Retailing
  • Apparel Retail Channels: Department Stores Still #1 Choice for Women
  • General Merchandisers Still Dominant
• Key Intimate Apparel Retailers
  • Wal-Mart: Bad Times are Good
  • Target: Chip Chic
  • JCPenney: Updating and Upscaling
  • Victoria's Secret: Competitors Take a Bite Out of Profits
  • Frederick's of Hollywood: Back From Bankruptcy
• The Consumer: What Do Women Want?
  • One-Third of Women Shop at Department Stores
  • Price is Important to Women of All Ages
  • Affluent Women Are Cost-Conscious Too
  • Younger Women Want Style, Older Women Want Comfort and Value
  • Where Do They Shop?
  • Playtex Bras Preferred for Comfort and Durability
  • Olga Bras Command Highest Brand Loyalty
  • Liz Claiborne Panties Rank Highest in Brand Loyalty
  • Donna Karan #1 for Fashion and Non-Essential Purchases
• Opportunities
  • Creating a Dynamic Retail Experience
  • E-Commerce Will Grow at Slower, But Still Impressive Rate
  • Continued Growth of Plus-Size Apparel
  • Strong Growth in Sustainable Apparel Through 2012
  • Good Corporate Citizens Will Be Rewarded
  • Intelligent Fabrics, Wearable Technology and Smart Bras

Chapter 2 The Market

• Highlights
• Market Parameters
• Methodology
• Categories and Segments
  • Apparel Essentials
  • Sexy Lingerie
• Distribution and Retail
  • Distribution Channels
  • Retail Channels
  • Mass Retail
  • Specialty Retail
  • Branded Merchandise
• The Consumer
  • A Brief History of Women's Intimate Apparel
  • Who Wears Bras?
  • Why Go Bra-less?
  • Ways of Wearing (and Not Wearing) Underwear
• Intimate Apparel Product Definitions
  • Bras
  • Panties
  • Shapewear
  • Other Intimate Apparel Terms
  • Types of Fabric
• Market Size and Growth
  • Market in Perspective
  • U.S. Apparel Sales Down in 2008 ?
  • ? After Modest Growth in 2007
• Women's Intimate Apparel Weathering the Storm
  • U.S. Companies in the Market
  • U.S. Production Down
• Projected Sales of $11 Billion by 2013
• Factors Impacting Future Growth
• Luxury Segment Has Grown, But Faces Slowdown
• Effects of National Economy, Housing, Oil Prices, Inflation
  • Declining Housing Prices Make Consumers Feel Poorer
  • Rising Consumer Price Index is Bad News
  • Consumer Confidence Down
  • Consumers Postponing Purchases
• Online Activity a Boon, Not a Threat
• Online Sales Grow Despite a Struggling Economy
• Online Sales of Women's Intimate Apparel Also Growing
• Top Website Destinations for Women's Apparel Shoppers
• Victoria's Secret Is Top Apparel Retailer on the Web
• Internet is 411 for Purchasing Decisions

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